Symplicity Designs
Atlantic Canada's AI + Lean consultancy

Find the constraint. Point AI at it.

Thirteen years of Lean Six Sigma, super-charged by practical Gen-AI. We find the one workflow that unlocks everything, rebuild it with your people, and reclaim up to 40% more capacity.

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500+
Improvement projects delivered
$1B+
In process improvements unlocked
40%
Capacity reclaimed on knowledge work
3,600+
Leaders trained in practical AI

"The only Atlantic Canada consultants marrying Lean Six Sigma wins with practical Gen-AI co-pilots."

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The Work

Real clients. Real numbers. In their words.

Press play. These are the businesses we walked through the messy middle with.

Featured story
We more than doubled our sales, and we may end up three times the size we were before we started.
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Andrew Wheelock
Truly Nolen
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Why Symplicity

Breakthrough results, built to last

Unlike firms that drop off tools and disappear, we partner with your team, stay until the numbers climb, and leave only when you can confidently run the new system yourself.

Faster wins, powered by AI

13 years of waste-cutting process improvement, now super-charged by our 10-80-10 AI co-pilot method. Breakthrough results in weeks, not quarters.

People-first transformation

We build lasting capability, not just drop in tools and leave. Your team masters execution and learns to use AI as a co-pilot, with people firmly in control.

Proven track record

Over 500 improvement projects across Canada and beyond, and more than a billion dollars in process improvements unlocked.

We meet you where you are

Same proven methodology, calibrated depth and pace. We stay until the numbers climb and leave only when you can run the new system yourself.

Proof

Numbers that moved

A few of the businesses we have walked through the messy middle with.

3 → 16
practitioners

Grew a therapy clinic from 3 to 16 practitioners and dramatically increased profitability by optimizing scheduling and cash flow.

$5M
exit in 3 years

Took an occupational therapy business that was struggling to make payroll to a successful $5M exit in three years.

$42M → $180M
revenue

Guided a construction firm through a transformation that grew the company from $42M to $180M in revenue.

$20M → $155M
revenue

Helped a Consumer Packaged Goods firm grow from $20M to $155M with disciplined strategic execution.

Why artificial intelligence

AI is not here to replace your talent. It is here to amplify it.

Effective use is critical and difficult to start. We teach your team the 10-80-10 method so AI does the heavy lifting while your people stay in control.

  • 10% problem framing. Point a precise capability at a specific problem.
  • 80% AI heavy lifting. The research, drafting, and analysis that used to eat your week.
  • 10% human validation. Your judgement, where it matters most.
40%

productivity lift on knowledge-work tasks

Days

not weeks, in our own client pilots

"We aren't tech experts. We are experts at understanding the processes in your business and determining where the AI heavy lifting will be most effective."

Solutions by stage

We meet you exactly where you are

Services tailored to where your business is today.

Founder-led

Under $3M

Scale-ready freedom. Get out of the bottleneck and build a business that runs with you or without you.

Mid-sized teams

$2M to $20M

Strategy, automation, data, and people systems, all AI-enabled, so growth stops stalling in planning meetings.

Large transformations

Over $20M

Install the systems, leadership, and execution rhythms that scale with discipline, not chaos.

Matt Symes

CEO & Founding Partner

The team behind Symplicity

Strategists, process junkies, and change makers

We bring together a rare mix of seasoned strategists, process improvement specialists, and change makers who turn complexity into clarity.

Led by CEO and founding partner Matt Symes, recognized as one of Atlantic Canada's Top 50 CEOs for four consecutive years, we have helped over 500 organizations scale, recover, and navigate transformation. We hold advanced certifications like Lean Six Sigma and decades of real-world experience across industries.

Meet the team
Certified B Corporation logo
Business as a force for good

A Certified B Corp, ranked top 1% worldwide for governance

B Corp Certification is awarded to companies that meet the highest verified standards of social and environmental performance, transparency, and accountability.

Certified B Corporations are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. It is a commitment to balance profit with purpose, and it is why we dedicate a portion of our time every year to the social sector, holding ourselves to the same rigour we bring to your business.

How we work
Insights

Make informed decisions

Leadership tips and up-to-date thinking on AI, Lean, and growth.

All insights
Exclusive offer

Grab your free Healthy Business Checklist

Subscribe to the Symplicity newsletter and get the checklist we use to spot the constraints quietly throttling growth.

Good to know

Frequently asked questions

We are an Atlantic Canada consultancy that pairs 13 years of Lean Six Sigma process improvement with practical Gen-AI workflow integration. We help small and mid-sized businesses find their true constraint, redesign the workflow around it, and point AI at it so the numbers actually move.
Most firms hand you tools and leave. We embed operators in your cadence, find the one constraint that unlocks everything downstream, and stay until the results show up. We teach your team the 10-80-10 method so the capability stays after we are gone.
It is how we keep people in control of AI: 10% framing the right problem, 80% AI heavy lifting, and 10% human validation. The framing and the validation are where your judgement lives, and they are what separate compounding results from automated noise.
Founder-led businesses under $3M, mid-sized teams from $2M to $20M, and large transformations over $20M. We use the same proven methodology with the depth, pace, and tooling calibrated to exactly where you are today.
We are based in Moncton, New Brunswick and work with organizations across Canada and beyond. We are a Certified B Corp, ranked in the top 1% worldwide for governance.